“The Core Principal Of Any E-Commerce Website Is to Turn Website Visitors Into Buyers….. But First You Have to Get The Visitors!“————————————————- —— — —-
Our Approach
We understand that the internet is a crowded, competitive and fast-changing marketplace. To ensure you get maximum Return On Your marketing spend our specialists will dedicate themselves to understand your businesses needs, goals and targets, to create an integrated campaign, tailor-made to fit your requirements, utilising the right balance from the services we offer. These services are:
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Search Engine Optimisation
The web Currently contains an estimated 30 billion web pages (and growing every day), Search Engine Optimisation (SEO) is now recognised as vital to ensure your business maximises the maximum number of visitors that reach your website before that of your competitors. A strong, continual SEO campaign will heighten your brand’s visibility and generate great ROI.
Search Engine Optimisation is not an option in today’s fast-moving markets - it’s essential:
- Over 90% of internet users find websites through search engines
- 3 in 4 people agree that search engines help them find products and brands they haven’t thought of before
- Online shopping is set to quadruple by 2020, when it will account for almost 40% of all retail sales
We will address any issues with your site’s technical architecture and content structure, provide in depth keyword research and analysis. We will then work with you on a continual basis carrying out all the necessary Off Site SEO techniques. Such as:
Search Engine Marketing:
- Search Engine Submission
- Directory Submission
- Link Exchange
- Article Submission
- Press-Release Submission
Social Media Optimisation:
- Social Bookmarking
- Forum Postings
- Video Submissions
- Social Networking
Pay Per Click Advertising
Paid advertisements shown as “Sponsored Links” in Google are known as Pay per Click (PPC) ads. PPC is a great method of Search Engine Marketing because the you only pay for an ad when a user clicks on it!
When you combine a targeted SEO campaign with pay per click advertising then you really are maximising your potential for targeted, mass exposure and delivering a higher return on investment.
We will address any issues with your current website, improving main landing pages, calls to action and funnelling, this is vital to ensure your PPC campaign is as effective as possible. We will then begin the campaign set up and Account Management.
Campaign Set Up:
- Google, Yahoo, Microsoft Account Set up
- Keyword Analysis and Research
- Pay per click campaign set up
- Strategic bid management
- Ad copy writing
- Traffic analysis
- Conversion tracking
Account Management:
- Increase Campaign Size
- Strategic Bid management
- Reduce your Cost-Per-Click (CPC)
- Increase your ROI
- Campaign testing
- Tracking & Analysis
- Produce PPC Reports
Allowing Live Concepts to manage your pay per click campaign will result in:
- Lower marketing costs
- Increased click through rates
- A higher return on investment
- Allow you to focus on running your business.
